Omnicom Media Group Appoints Tony Harradine as APAC Chief Investment Officer

Strengthening its investment and accountability function in the region, Omnicom Media Group has appointed Tony Harradine as Chief Investment Officer, Asia Pacific. In his new role, Harradine will have a comprehensive remit with oversight across investment, accountability and strategic partnerships in the region.

Previously, the Chief Investment Officer for Omnicom Media Group Australia, Harradine is an experienced international operator with experience extending across Europe, U.S.A. and Australasia.

Commenting on the appointment, Cheuk Chiang, CEO, Omnicom Media Group Asia Pacific said, “After an extensive global search, we are delighted to fill the position with great talent from within our network. Tony’s track record in Australia has been second to none. He built the country’s most strategic, most competitive and most transparent investment offering. Combine this with his global experience, future facing approach and deep media partner connections and we have one of the best investment leaders in the business. His appointment brings additional strategic firepower and we are delighted to have him on our executive leadership team.”

“Asia Pacific is the most exciting region across the global media map, and one of the most inspiring and challenging in terms of accountability and investment requirements. I am thrilled to embark on this new journey and support the vision, ambition and unparalleled client-satisfaction focus of Omnicom Media Group,” said Tony Harradine on his appointment.

Peter Horgan, CEO, Omnicom Media Group Australia and New Zealand, added, “Tony has evolved OMG's trading product in his time in Australia and we are delighted to see him apply his talents on a broader stage. It is great evidence of the opportunities that exist in the network.”

Harradine’s replacement in Australia will be announced very soon. In the meantime, his duties will be covered by senior executives from the Australian trading and investment team, Melissa Hey and Lucy Formosa Morgan.

Harradine will be based in Singapore and report to Cheuk Chiang and his appointment is effective from January 2017.