Arena Sports - Arena Primo edge

THE BRIEF.

Looking ahead to Paris Olympics, Arena had a last minute media allocation with their athletes in Romania. We were tasked with transforming their athletes into superheroes, and creating KV assets that brought there ‘Planet Water’ brand campaign to life.

The RESULT.

We got started developing the graphic style of the KV whilst planning the stills shoot. To capitalise on the Arena’s limited time with they athletes, we suggested also capturing a hero film that aligned with their other campaign message, ‘First is better than Fast’.

From brief to delivery of KV’s in just three weeks – we captured the talent on location in Romania, mobilising stills and video crews to work in tandem on the single shoot day.