Olympic Legend Sir Dave Brailsford Stars in New Investors in People Campaign

OgilvyOne dnx, the UK’s leading B2B customer engagement agency, has created a series of ads for Investors in People (IIP), in association with the UK Commission for Employment and Skills (UKCES).

Investors in People is a management Framework for high performance through people and is recognised around the world as a mark of excellence. The sixth generation of the Framework combines nine key attributes of Outperformers that put people management at the heart of any organisation. The campaign consists of four specially designed adverts to launch the new Framework and demonstrate the Outperformance concept. The first advert launches later this month, followed by a further three highlighting; Leading, Supporting and Improving during March.

Drew Nicholson, CEO, OgilvyOne dnx said: “It has been a privilege working with UKCES to launch the new Framework. The new campaign showcases the organisation’s core values and purpose by emphasising the importance of people in business and placing them at the heart of the brand’s central messaging.”

Thomas Bale, Head of Marketing, Investors in People added: “The new Framework brings the internationally acknowledged accreditation in line with the most advanced business thinking. We are very pleased to be entrusted with such a significant launch for the future of British Business and are delighted with the creativity OgilvyOne dnx has demonstrated.”

A series of roadshows will take place in London and across the UK (18th to 27th March 2015) and will feature talks by influential business figures, including British Olympic cycling Coach Sir Dave Brailsford CBE. Sir Dave Brailsford will discuss his unrivalled experience in developing teams to achieve Olympic Gold and his unique approach to developing Outperformers.

Register for the Investors in People roadshows to hear from other renowned experts and leading industry figures; including Peter Cheese, CEO of the CIPD, Dr Andre de Waal, Academic Director at the HPO Centre and Paul Devoy, Head of Investors in People.