Old Saint Nick Has Taken Up a New Line of Work in Krow's DFS Spot

With the countdown to Christmas about to begin ... krow have created a charming Christmas ad for DFS to advertise their guaranteed Christmas delivery promotion and with it brought some festive cheer to their promotional advertising.

The latest work from krow builds on the successful Guaranteed Christmas Delivery campaign from 2013 to further reinforce that DFS have the best people on the case to make sure every half price Winter Collection sofa will be handmade to order and delivered in time for Christmas.

krow have brought back a familiar face to spread some festive joy and show how their people work hard to make sure their customers’ sofas are handmade and delivered before the big day. The campaign launches on TV with a 40sec ad and supporting 20sec ads. In the 40sec we see people’s reactions as they encounter Nick, the ‘special’ DFS delivery driver.

Mark Mallinder, Head of Marketing at DFS said: “We know that consumers see the sofa as the heart of the home and this is even more true at Christmas when families can come together and spend quality time with each other. Our campaign aims to reassure people that DFS can help make their Christmas more comfortable by guaranteeing that their handmade sofa will be delivered in time for Christmas. The film showcases in a light hearted way that DFS have the best people to make sure you get your sofa delivered in time”.

Nick Hastings, Creative Founder at krow said: “We wanted to get the information across in a way that reflects the magic and warmth that Christmas brings, and to put a smile on people’s faces. Both krow and DFS are really happy with the way the commercial has turned out”.