OgilvyOne Captures #Unforgettable Holiday Moments with Latest BA Holidays Campaign

The start of 2017 for BA has been all about celebrating #unforgettable moments. Whether that is creating new moments by buying flights in the January Sale, or sharing a special moment you had thanks to a BA Holiday.

Everyone’s holidays are made up of the special memories that we reminisce afterwards; these are so much more valuable than the 100s of photos that people take and never look at.

In OgilvyOne's latest social campaign for BA Holidays, the agency has brought to life the #unforgettable moment shared by father and son, Robert and Connor. They were recruited via Reevoo from the thousands of people who have written reviews thanking BA for the special moments that they had on their holiday.

To celebrate how special this experience was to Robert and Connor, OgilvyOne commissioned an artist to bring their memory to life; the painting captures the emotion of the experience in a way that a photograph never could.

This video is being supported by a competition inviting people to share their #unforgettable moment so we will have a bank of memories to use in the future.

Matt Armstrong , Head of Marketing, British Airways, said: "At British Airways Holidays we understand how important holidays are for people, and those unforgettable moments that are created are at the heart of our new social campaign. We hope that our recreation of Robert and Connor’s moment will resonate with people and bring to life the lasting impact created from these experiences."