Ogilvy Reveals Full Agenda for Behavioural Science Festival Nudgestock

Above (left to right): Emma Harris, Nuala Walsh, Fergus Flanagan 

Ogilvy Consulting UK has unveiled the full agenda for their 12th Nudgestock festival, the world’s leading celebration of consumer behaviour and creativity. The acclaimed all-day festival for CMOs and brand leaders returns to London’s Old Truman Brewery on the 5th July and will be live streamed for free to a global audience. Speakers confirmed already include Jonathan Haidt, Nava Ashraf, Tara Swart and Oliver Burkeman. 

Leading authorities across marketing, psychology, neuroscience and behavioural economics are going to tackle the issue of Time and the impact it now has on brands and consumers in an age of smartphones and instant gratification. 

Ogilvy UK’s renowned vice chairman Rory Sutherland will kick off the festival by diving into society’s obsession with instant information and why this comes at the expense of knowledge that makes real impact.  

Nudgestock will also welcome TEDxSpeaker and award-winning behavioural scientist Nuala Walsh. Walsh is recognised among the 100 most influential women in finance and will address leader decision ‘deaf spots’ and how they can optimise real-time decision making. 

Amongst other prominent voices, BAFTA winning illusionist, Fergus Flanagan, who’s appeared on the likes of BBC, Sky, ITV and Channel 4, will take the stage to challenge the perception of time. Emma Harris, who founded the Slow the F*** Down movement which has made ripples across the industry, will address why the industry must rethink our concept of time for the sake of our health and wellbeing. 

Dan Bennett, behavioural science lead, Ogilvy UK, “Time is one of the most powerful and effective tools marketers can leverage. But brands aren’t taking advantage of the psychology of time, whether that’s knowing what time of day customers are more receptive or how to inspire our future generations to care about their futures. Nudgestock 2024 will be packed with insights tackling the most pressing marketing challenges keeping CMO’s awake at night.”    

Rory Sutherland, vice chairman, Ogilvy UK, “To borrow a convention from the Superbowl, Nudgestock XII will be the most exciting yet. Behavioural science redefines how brands connect with their consumer in terms of creativity, in terms of engagement and in terms of impact. But it isn't about how many people come to Nudgestock, or stream it, that makes our festival different, it's the fact that no one leaves with their mind unenlarged - or your money back!”  

You can now register to livestream Nudgestock for free here.

The full agenda for the day is available here.