Ogilvy & Mather Drops Its Pants to Raise 'Underwareness'

1 in 4 Americans need a different kind of underwear. And surprisingly, nearly half are under the age of 50. To bring the condition out into the open, the Depend team launched the Drop Your Pants for Underwareness campaign, to help break down the stigma and support the millions of people who suffer from this condition.

Even the clients joined in by dropping their own pants to support the cause. Check out the all employee cast in a music video shot on location in Wisconsin below. This was followed up by a TVC and OOH is featured in NYC at select locations such as Lafayette & Spring St. & 37th and 8th Ave. And you can check out more at underwareness.com.

On Wednesday, August 6, to kick off this social movement and charitable cause, Capital Cities will be headlining the Drop Your Pants and Dance for Underwareness event.