Ogilvy Consulting Launches Behavioural Science Annual 2024

Ogilvy Consulting, the global leader in business transformation and brand innovation, has launched the Behavioural Science Annual 2024. This year’s highly anticipated edition is a guiding principle for marketers and illustrates how fusing behavioural science with creativity has become table stakes for the discipline.

Highlights of the Behavioural Science Annual 2024 include:

• Tackling the challenge of low young-voter registrations in an unprecedented year of elections for leading voting charity My Life My Say.
• Transforming Argos into the brand of inspiration by tapping into emotional resonance when it comes to interior design.
• Working alongside the Mayor of London and identifying a single word - ‘maaate’ - as an effective lever to empower young men to call out their friends for misogyny.

The Behavioural Science Annual 2024 is now available on Ogilvy’s website here. Readers will find a combination of case studies and thought leadership from Ogilvy’s renowned behavioural science leads and analysts, each demonstrating the impact of understanding human behaviours when it comes to shifting perceptions of brands and driving urgent societal change.

Dan Bennett, consulting partner and UK lead, behavioural science said, “Marketers must start thinking like behavioural scientists - and it’s high time we reimagine entire marketing teams as a behaviour change department.

“Understanding human behaviours – and then being able to change them – has become critical in demonstrating to boardrooms with tighter budgets that marketing remains the ultimate lever of brand growth. It's the ultimate measure of success. The case studies in this year’s annual prove the impact marketers have on human connections when behavioural science becomes a standard practice.”

Sign up to today’s OgilvyOn webinar at 4pm here. Dan Bennett, alongside his expert team, will distil the most powerful insights from the annual and unlock a new way of seeing your biggest challenges.