Octagon Promotes 3 Senior Executives Across North America Marketing Team

Octagon has announced the elevation of three senior executives, Matthew Ferguson, Colleen Cummings, and Mary Sirico, to leadership positions across the agency’s North America Marketing division.

Matthew has been promoted to the role of executive vice president, global head of sponsorship strategy, and will lead strategy efforts for Octagon’s brand client accounts throughout the United States, Canada, and Mexico.

Previously vice president of digital, Colleen has been named senior vice president and head of digital, where she will continue to oversee digital marketing, social content, paid and organic media, influencer campaigns, and integrated marketing solutions on behalf of clients.

Mary has been elevated to senior vice president, people and culture, and will continue to oversee and implement the agency’s global recruitment and staff retention strategy, as well as reinforce Octagon’s diversity, equity, inclusion, and belonging initiatives.

Matthew and Colleen will continue to report into Lou Kovacs, president, marketing North America, Octagon. Mary will report to Brian Smith, executive vice president, people and culture, Octagon.

“The tremendous contributions and innovative campaigns spearheaded by Matt and Colleen have played an integral role in the ongoing success of our clients, as well as the continued expansion of Octagon’s sponsorship strategy and digital capabilities,” said Lou. “Their passion and dedication has created measurable growth opportunities for the incredible brands we work with, helping our clients increase their reach to consumers and connect with core audiences. We are incredibly proud to have Matt and Colleen guiding our work in such important areas, and are thrilled to promote them in their respective roles.”

“Mary is one of the most talented and committed People & Culture practitioners across sports and entertainment, and her devotion to Octagon and our team members is unmatched,” said Brian. “She has built trusted relationships with leaders and team members throughout the company, and consistently drives modern and thoughtful HR strategies, initiatives, programs, and solutions that help advance Octagon’s best-in-class reputation in the industry.”

The elevation of Matthew, Colleen, and Mary, follows the recent appointment of Marianne Rotole to chief growth officer, marketing North America, overseeing the agency’s new business development and marketing efforts across the region.

Octagon’s North America Marketing division provides industry-leading creative, experiential, marketing, sponsorship, strategy, and media rights services to an expansive roster of Fortune 500 brand clients, including AB InBev, BMW, Coca-Cola, Delta Air Lines, Geico, Mastercard, The Home Depot, UPS, and many more.