Octagon Bolsters Motorsports Team with Camilla Hessey as Head of Motorsports

Octagon has announced the appointment of Camilla Hessey as head of motorsports for Octagon Europe. Based in the agency’s London office, Camilla will be responsible for the creation, development, and execution of sponsorships, marketing strategies, and campaigns for Octagon’s clients across motorsports. She will also work to guide brands operating within, or seeking entry into the motorsports industry, ensuring strategic commercial growth and impactful market positioning. Camilla will report to Jeff Meeson, managing director of Europe.

An industry-veteran with more than two decades of experience leading brands across motorsports, Camilla will be charged with guiding Octagon’s world-class roster of clients through the evolving world of racing, including F1, MotoGP, NASCAR, WRC, Formula E, Supercars, and more.

“The addition of Camilla to our team further expands our strength across global motorsports,” said Jeff. “As properties like F1 continue to see immense growth and evolving fandom around the world, Camilla’s understanding of fan engagement, sponsorship strategy, and activation in the space will be a valuable asset for our clients. We are excited to leverage her incredible expertise as we continue to connect brands with fans throughout motorsports and enhance the award-winning work we do.”

“I am delighted to join the Octagon family and continue to elevate its long-standing position at the centre of motorsport,” said Camilla. “I look forward to collaborating with our talented and expanding team, channelling my experience to develop innovative brand strategies, programs, and solutions for current and future clients within Octagon Europe as well as the extensive Octagon and IPG network around the world.”

Prior to joining Octagon, Camilla spent seven years leading client services and operations for Velocity Experience, overseeing the agency’s business growth, brand strategy and experiences, as well as partnership consultancy with clients including Bacardi, Hard Rock, and Puma. Previously, she served as sponsorship director of F1 for Heineken, as well as managing commercial partnerships for F1 Teams Red Bull Racing and Williams F1.

Throughout the agency’s 40-plus year history, Octagon has made a notable impact in motorsports, guiding the expansion of brands and properties across the industry, including Shell’s longstanding work with Ferrari F1, Mastercard’s innovative new partnership with McLaren F1, as well as connecting numerous clients with prominent teams throughout NASCAR, IndyCar, and more. Additionally, the agency represents some of the most high-profile drivers, team owners, broadcasters, and personalities in racing.