NSPCC's 'The Underwear Rule'

Bare Films' Joanna Bailey directs this powerful campaign via Inferno for the NSPCC which is designed to encourage parents to talk openly with their children in order to protect them from abuse. 

Credits

Client: NSPCC
Title: The Underwear Rule
Agency: Inferno
CD: Al Young
Digital CD: Tim Palmer
Art Director: Ray Chan
Copywriter: Simon Cenamor
Agency producer: Sam Dowling
Production Co: Bare Films
Director: Joanna Bailey
Producer: Helen Hadfield
DP: Ben Smithard
Offline: Speade
Editor: Sam Sneade
Post: The Mill 
Colorist: Seamus O'Kane
Sound: Jungle