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'Now Meets Next' in FedEx's Latest Campaign from BBDO New York

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Biscuit's Noam Murro directs 'Camper Scouts'

'Now Meets Next' in FedEx's Latest Campaign from BBDO New York

As we approach Earth Day in April, FedEx and BBDO New York are launching a new film in the Where Now Meets Next campaign called 'Camper Scouts', focused on sustainability. 

This charming new spot features a camper scout troop who spread the word about a sustainable camping supply store to their entire global network after seeing a new FedEx EV parked out front. Such a dramatic increase in reach can be problematic for small businesses who are not prepared. Good thing FedEx has the network to help them deliver worldwide, while also making sustainability a priority with more electric vehicles and new reusable packaging. These sustainability efforts are part of the brand’s larger 2040 goal for carbon neutral operations.

The spot launches approximately one year after the announcement of their 2040 pledge and will continue to ramp up as we approach Earth Day in April. The work was directed by Noam Murro/Biscuit Filmworks.

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Creative Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

EVP Executive Creative Director: Greg Ketchum

EVP Executive Creative Director: Tom Godici

SVP Creative Director: Greg Gerstner

SVP Creative Director: Banks Noel

EVP Director of Content Production: Alex Gianni

Executive Producer: Maria Real

Producer: Lizzy Lehn

Senior Music Producer: Julia Millison

Business Affairs Manager: Kathleen Bannon

EVP Group Account Director: Josh Steinman

Account Director: Isabel Pluck

Account Manager: Devin Hauser

Account Executive: Caroline Schwartz

Production Company: Biscuit

Director: Noam Murro

Managing Partner, Executive Producer: Shawn Lacy

Executive Producer: Andrew Travelstead

Head of Production: Sean Moody

Producer: Emily Skinner

Production Supervisor: Jennifer Berry

Editorial Company: Rock, Paper, Scissors

Editor: Damion Clayton

Assistant Editor: Sebastian Zoltoff

Executive Producer/Head of Production: Justin Kumpata

Managing Director: Eve Komblum

Producer: Adam Parker

VFX: Fancy VFX

ECD / Founder: Randie Swanberg

Head of Production: Alex Tracy

Executive Producer: Graham Dunglinson

Owner / EVP; Lead Flame Artist: Mario Caserta

Sr. Producer: Janine Conway

Production Coordinator: Alanna Morton

Designer / 2D Animator: Sungtae Will Kim

Flame Artist: Mark Woit

Flame Artist: Marc Goldfine

Tech Ops: Andrew Santanastaso

Color Collective

Colorist: Alex Bickell

EP: Claudia Guevara

Audio: Heard City

EP: Sasha Awn

Mixer and Sound deisgn: Keith Reynuad

Genres: Comedy

Categories: Retail and Restaurants , Mailorder

BBDO New York, Thu, 24 Mar 2022 14:42:57 GMT