'Not Again' The Story Of A Downtrodden Zoo Keeper

Vision Express are unveiling the latest installment in their ‘We’ll see you right’ campaign.

 

The new 30'' ad entitled 'Not Again', centres on a downtrodden zoo keeper whose glasses are repeatedly pilfered from his person by a group of light-fingered monkeys.

 

The advert supports 2 for 1 on designer glasses and airs from April 18th.


The spot was written by Dare's creative directors Nick Bird and Lee Smith and was directed by James Griffiths through Moxie. Post production was through The Mill.

 

To view the work, click here: http://www.lbbonline.com/videos/747/

 

The activity will also be supported by Bud the monkey, one of the stars of the film, who is tweeting at https://twitter.com/#!/IamBudMonkey

 

Client: Brian Linnington, Brand Strategy Director, Vision Express

Creative Agency: Dare

Media: TV, Twitter

Creative Directors: Nick Bird and Lee Smith

Directed by: James Griffiths at Moxie Pictures

Business Director: David Mannall

TV Producer: Donna Baker

Post Production House: The Mill

Sound Studios: Scramble

Sound Tech: Ollie Unser 

Media agency: Walker Media