Nominations Announced for the 2024 Digital Cinema Media Awards

DCM announces the nominees for the eighth annual Digital Cinema Media Awards, held in partnership with Campaign.

The competition, which is judged by a panel of leading experts, aims to celebrate and reward the best strategic use of the cinema medium and most outstanding big screen campaigns created by the media industry in the past year.

There are a remarkable number of submissions across six categories from a range of brands and agencies in 2024, with an overall Grand Prix prize also up for grabs.

DCM's CEO, Karen Stacey, said of the announcement, “From reach to attention to shared viewing and cultural power, cinema is perfectly placed to help brands maximise the impact their campaigns have. I’m thrilled to see an exceptional selection of entries once again from an inspiring range of brands and agencies who have been uniquely maximising the unique cinema space to deliver the best media ideas, clever planning and smart execution for their campaigns.

“I very much looking forward to having lively discussions with our esteemed panel of judges to find this year’s best-in-class winners, before all celebrating together at our red-carpet event in September.”

The nominees for the Digital Cinema Media Awards 2024 are: 

BEST USE OF CINEMA (SMALL)

This category rewards campaigns under £250,000 (DCM ratecard) that demonstrate exceptional strategic utilisation of cinema. 

• Alzheimer’s Research UK, Yonder Media - Change The Ending
• Boots MOT, EssenceMediacom - A Rallying Call to the Nation: Think Health, Think Boots.
• Channel 4, OMD - Alone
• Co-op Funeralcare, Carat - Talking Now Helps Your Loved Ones Later
• Hillarys, Essence Mediacom - Hillarys premiere cinema to propel their AV strategy
• Isle Of Man Steam Packet, Essence Mediacom - Isle Of Man Steam Packet - We Take You There
• Müller Corner, EssenceMediacom - Müller Corner
• NSPCC, OMD - Not Letting Go
• PureGym, Carat - Way More Than You Pay For
• Samsung, Starcom - Samsung’s Eureka Campaign – Innovation on a Budget
• Taylors Coffee, Goodstuff - Taylors Coffee 2023 Brand Launch
• The LEGO Group, Initiative - LEGO City & Picturehouse Kids’ Club - Build Their Love For Cinema
• Uber, Essence Mediacom - Uber One ’Best Friends’

BEST USE OF CINEMA (LARGE)

This category rewards campaigns over £250,000 (DCM ratecard) that showcase exemplary strategic utilisation of cinema.

• Beavertown, Dentsu - Beavertown’s Flightmare
• Disney, Publicis Imagine - Disney + Easter Brand 2024
• Google Pixel, EssenceMediacom X - Google Pixel Best Use of Cinema
• KFC, Mindshare - KFC ’We Heard You’
• KIA, Havas - Harnessing the Power of Independent Cinema
• NatWest, Initiative - Thriving With Cinema
• RAF, MG OMD - Stimulating Senses With 4DX And The Royal Airforce
• Samsung, Starcom - Samsung’s AI Brand Campaign
• Sky Glass, EssenceMediacom - Sky Glass - Like The Cinema
• Sky Mobile, EssenceMediacom - Sky Mobile - Cinematic Excellence
• Whirlpool - Hotpoint, T&PM - Big Screen, Big impact: Hotpoint’s ‘Feeling of Home’ campaign

BEST CREATIVE USE OF CINEMA

This category honours campaigns showcasing innovative thinking and clever utilisation of new ideas within the cinema medium to deliver tangible results for advertisers.

• Audible, Wavemaker - Audible - 1984
• Channel 4, OMD - Alone
• Google Pixel, Essence Mediacom X - Google Pixel Best Use of Cinema
• NatWest, Initiative - Thriving With Cinema
• NSPCC, OMD - Not Letting Go
• RAF, MG OMD - Stimulating Senses With 4DX And The Royal Air Force
• Sky Glass, EssenceMediacom - Sky Glass’s Premium Large Format Takeover
• The LEGO Group, Initiative - LEGO City & Picturehouse Kids’ Club - Build Their Love For Cinema

BEST 'MARKETING FOR GOOD' CINEMA CAMPAIGN

This category acknowledges campaigns that have made a tangible positive impact.

• Alzheimer’s Research UK, Yonder Media - Change The Ending
• Colgate, Wavemaker - Futures to Smile About
• NatWest, Initiative - Thriving With Cinema
• Nexus, EssenceMediacom - Nexus Kids Go Free Easter 2024
• NSPCC, OMD - Not Letting Go

BEST LONG-TERM USE OF CINEMA

This category honours brands that exhibit a sustained commitment to the cinema medium as a core element of their brand strategy.

• Audi, PHD - Audi’s Film First approach
• KIA, Havas - Harnessing the Power of Independent Cinema
• Royal Navy, MG OMD - Cinema Partnership Driving Impact
• Samsung, Starcom - Samsung’s Year-Round Cinematic Activity
• Sky, EssenceMediacom - Sky’s Greatest Show on Earth

CINEMA CHAMPION OF THE YEAR

This category celebrates individuals or teams that demonstrate excellence in advocating for the power of cinema in the brands they represent.

• Frankie Mills - senior AV executive, UM
• Lauren Conaty - senior AV manager, Republic of Media
• Lucy Pickering - AV account director, EssenceMediacom
• Guive Shafie - AV director, Dentsu
• OmniGOV Recruitment Hub - Recruitment Hub @ OmniGov
• Samsung AV Team - Samsung, Starcom
• Unilever AV Team - Unilever, Mindshare

GRAND PRIX

The Grand Prix is chosen by the judging panel solely from the winners of the five main entry categories (excluding Cinema champion of the year).

Chaired by Maisie McCabe, UK editor, Campaign, the judging panel will meet on Wednesday 4 September to judge the submissions.

Maisie will be joined by Adam Foley, CEO, Bountiful Cow; Ben Chadd, chief client officer, Mindshare; Beth Freedman, ex-CEO, Dentsu X; David Wilding, chief strategy officer, EssenceMediacom X; Davina Barker, sales director, Digital Cinema Media; Grant Burke, managing director, OMD UK; Karen Stacey, CEO, Digital Cinema Media; Kelly Parker, CEO, Wavemaker UK; Matt Landeman, chief client officer, Carat UK; Natalie Bell, CEO, MG OMD; Richard Friar, managing director, Starcom UK; Steve Parker, executive director, Medialab Group; Tom Cornell, chief investment officer, Hearts & Science; Vee Gunn, head of AV, Wavemaker North and Vicky Handley, brand communications lead, Lloyds Banking Group.

The winners will be announced at a red-carpet awards ceremony on Wednesday 18 September at BAFTA.

Find out more here.