Nomad Foods Appoints Havas to Its €75M Pan-European Creative Account

Nomad Foods, the largest frozen food company in Europe, has appointed Havas as its pan-European strategic and creative agency following a competitive pitch.

The €75m account spans all Nomad Food brands, including Birds Eye, Findus, iglo, Goodfella’s, Aunt Bessie’s and more, in its six marketing clusters: the Adriatics; DACH; France, Belgium and The Netherlands; the Nordics; Southern Europe; and the UK & Ireland.

It will be led by Havas London, with support from other Havas Creative Network agencies in local markets.

The six-month pitch process was supported by Ingenuity and run in line with the ethics of The IPA and ISBA’s Pitch Positive Pledge. The incumbent was McCann London.

Steve Challouma, CMO at Nomad Foods said, “We’re delighted to appoint Havas as our pan-European creative partner following a thorough and highly competitive pitch process. In every meeting and every market, they demonstrated a compelling, long-term vision for the evolution of Nomad Foods’ brand platforms and communications, and the strategic and creative excellence to realise it. Our ambition is for brand communications to deliver a far bigger contribution to our business in terms of growth – and we’re confident we’ve found the perfect partner with which to achieve it.”

James Fox, CEO at Havas London said, “The opportunity to work with a portfolio of such iconic, everyday brands doesn’t come around very often. The strength of this pitch list is testament to that. So, to say we’re thrilled Nomad Foods has chosen Havas as its pan-European partner is an understatement. In this moment, the only things greater than our excitement are the ambition we share with our new partners and the anticipation to get cracking.”

Tamara Greene, managing director, global brands at Havas Creative Network said, “Multi-market, multi-brand pitches can be complicated beasts – so I’d like to call out Nomad Foods and Ingenuity for running an incredible process that was deeply engaging and culturally respectful throughout. It speaks volumes about the people behind the brand, and has laid the foundations on which the most open, ambitious and constructive partnerships are built.”