NME Selects Common Industry as Lead Strategic Agency

Common Industry has today announced its partnership with NME, the prestigious music and entertainment media brand. The agency will provide strategic consultancy for a series of upcoming projects, with a view to developing a new platform for the brand to be rolled out nationally.

The project will see Common Industry collaborating with NME’s in-house creative team, brand partners and select musicians on creative production and promotion.

Common Industry was selected following a three way competitive pitch.

More details about the projects will be announced in the coming months.

Andrew Sanders, Commercial Director at Time Inc. UK, said: “We are excited to Common Industry on board. In a competitive pitch process, we were impressed by their creative thinking, their understanding of our brief and audience as well as their enthusiasm for the NME brand.”

Liam Fay-Fright, Founding Partner of Common Industry, said: “Partnering with NME is a hugely exciting opportunity for the whole team at Common Industry, many of whom have grown up reading the NME on a weekly basis or plastering their walls with pictures ripped from the magazine’s pages. It is one of those iconic brands any agency team would love to work with and have a long a fruitful relationship. We are naturally receiving payment in blue M&Ms.”