NM Talent’s Boo George Launches Book 'Right In The Eye'

Right In The Eye book and exclusive prints are available for purchase at the online shop. The shop will remain open until 18th September, so don’t miss your chance to own a piece of Boo George’s remarkable work.

Join the team for the Right In The Eye exhibition, showcasing Boo George's incredible body of work:

• Thursday, 12th September: 2pm - 6pm
• Friday, 13th September: 10am - 6pm
• Venue: The Black and White Building, 59 Greek Street, London W1D 3DZ

This month, renowned director and photographer Boo George releases his highly anticipated book, Right In The Eye. Through this beautifully crafted series, Boo invites readers to explore his impressive 15-year career, capturing everything from Hollywood stars like Emma Watson, Helen Mirren, Eddie Redmayne, and Kim Kardashian, to collaborations with iconic brands such as Moncler, Harper's Bazaar, Vogue, Range Rover, Ralph Lauren, Emporio Armani, and Louis Vuitton.

To purchase the book or prints click this link for the online shop.

Available for purchase online now, Right In The Eye offers an intimate look into Boo’s world. With personal anecdotes and behind-the-scenes stories, readers will journey with Boo from his early beginnings in rural Ireland to becoming a globally sought-after photographer.

The book reflects Boo’s unique ability to capture the juxtaposition of different subjects - whether it’s a spontaneous iPhone shot of Eva in Rome or glamorous images of the world’s most beautiful women, Boo’s signature style lies in photographing "magnetic people in an imperfect world."

For Boo, the story behind the lens is just as important as the photo itself. "Wherever I go, I am a spectator. I never claim to be the same as the people I am shooting. My work is about discovering who these people are, and in my photographs, their story is written on their faces."

Purchase Online & Support a Worthy Cause

Right In The Eye and exclusive prints are available for purchase at the online shop. The shop will remain open until 18th September, so don’t miss your chance to own a piece of Boo George’s remarkable work.

All profits from book and print sales will be donated to Bantry Inshore Search and Rescue Association (BISRA), a community rescue boat service that operates near Boo’s home in Ireland. Since 2010, BISRA has been a vital resource to the Irish Coast Guard, providing 24/7 assistance to those in need. By purchasing Boo’s book or prints, you’ll be helping support the essential work of BISRA and their dedicated crew.

Limited-Time Offer

For a limited time, the book is available for £79, and the first 25 in-person purchases at the exhibition will receive a complimentary Johnstone of Elgin scarf, valued at over £120.

Exhibition Details

Join us for the Right In The Eye exhibition, showcasing Boo George's incredible body of work:

• Thursday, 12th September: 2pm - 6pm
• Friday, 13th September: 10am - 6pm
• Venue: The Black and White Building, 59 Greek Street, London W1D 3DZ

Framed prints from the exhibition will also be auctioned off once the event concludes. If you’re interested in securing one, speak to a member of the NM team during the event.