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NHS Valentine's Day Spot Is a Perfect Example of What Not to do on a Date, 7 months, 2 weeks ago

Aesop launches funny new spot directed by Ben Sedley for NHS Blood and Transplant

NHS Valentine's Day Spot Is a Perfect Example of What Not to do on a Date

The UK has one of the lowest organ donation consent rates in Europe and every day three people die in need of a transplant because of a shortage of donors.

To save more lives through organ donation, more people need to join the NHS Organ Donor Register and tell their families that they want to be a donor. When someone dies in circumstances where organ donation is possible, it is much easier for families to support an individual’s wishes if they have had a conversation about organ donation in life.

The ‘Better Left Unsaid’ campaign – a suite of three films – will draw attention to the issue and encourage people to talk about organ donation. Written and created by Aesop creative directors Stephen Lynch and Ben Clapp the three films are a series of humorous vignettes inspired by the positioning – On Valentine’s Day some things are better left unsaid. And some things aren’t.

Shot in a restaurant setting, the films are a montage of witty, surreal, awkward and laugh out loud funny interactions between couples. Each film ends with the endline: Share your organ donation decision with a loved one this Valentine’s.

Creative Agency

Creative Director: Stephen Lynch, Ben Clapp

Senior Account Director: Rosemary Behan

Creative Agency: Aesop


Editor: Julian Tranquille @ Cut+Run

Production Company

Director: Ben Sedley

Executive Producer: Laura Ruddock

Producer: Laura Jenkins

Production Company: Generator Films

Category: Corporate and social , Health

Genre: Comedy