NFL Partners with Edwards Lifesciences for 'Off the Sidelines' Campaign

FCBCure, An IPG Health Company has launched its newest campaign for Edwards Lifesciences’ partnership with the NFL’s LA Rams. Called 'Off the Sidelines,' the LA Rams and Edwards Lifesciences are working together to make heart valve screening routine, especially in underserved communities.

At the 10/8 LA Rams vs. Eagles game, Edwards Lifesciences corporate VP/group president, Larry Wood and director of patient engagement and health access equity, Cedric Cravens, MD, MHA  took to the field for a special moment where Edwards made a donation and presented an award to LA Rams legend, Dick Vermeil (also a former Eagles coach) accompanied by members of his Super Bowl championship Rams team, including Kurt Warner and Marshall Faulk. They also had a heart valve patient on field! There were over 70,000 pairs of eyeballs glued to the screens, with ribbons and digital displays around SoFi Stadium showcasing the campaign.

The campaign first kicked off in August with a heart valve screening event and an educational presentation to Rams legends during Rams training camp.