NFL and YouTube Set New Standard with Star-Studded Flag Football Game During Super Bowl Week

The NFL and YouTube delivered a historic Super Bowl LIX Flag Football Game, setting a standard for digital engagement and bringing together top creators, music artists, and sports legends - generating 6 million live views on YouTube. 

Led by global streamers and YouTube sensations, IShowSpeed and Kai Cenat, the game featured an all-star lineup including Latto, Teyana Taylor, Quavo, Sexyy Red, and YouTube creators Deestroying, Mark Phillips, Khaby Lame, Adam W, and MMG, alongside Olympic gold medalist Jordan Chiles, Shedeur Sanders, and Mexico’s flag football champion Diana Flores.

“This was more than a flag football game—it was a celebration of football’s undeniable influence on sports, culture, and entertainment,” said Ian Trombetta, NFL SVP of social, influencer and content marketing. “The livestreams on YouTube and broader social media success once again proves the power of creators in helping to shape the future of the game while deepening fan engagement.”

Jason Kelce joined Rich Eisen to kick off the show, Michael Vick and Cam Newton served as quarterbacks, and Ryan Clark and Angel Reese coached the stars. Adding to the excitement, Druski officiated as head referee, GloRilla served as guest commentator, and Kay Adams hosted a behind-the-scenes pregame show with YouTube Creators Monet McMichael and Carter Kench. Fans also enjoyed expert commentary from NFL Legend Andrew "Hawk" Hawkins and Emmy-nominated sports journalist Taylor Rooks, and sideline reports from dynamic creator duos Chanen & Juwan Johnson and Kristy & Desmond Scott, ensuring fans didn’t miss a moment of the action.

The game also drew cultural and entertainment figures, including Chance the Rapper, Lil Baby, Sha’Carri Richardson, AJ Greene, and Speedy Mormon, whose presence underscored the event’s crossover appeal beyond sports.

“The success of the Super Bowl LIX Flag Football Game on YouTube—6 million live views—reinforces how creators are redefining live sports, driving massive fan engagement, and transforming how the next generation connects with the game,” said Angela Courtin, YouTube vice president of Connected TV and Creative Studios. 

As flag football gears up for its debut at the 2028 Olympics, this event further showcased its accessibility, inclusivity, and growing global appeal.