Tue, 31 May 2022 09:15:54 GMT
In October 2021, NewYork-Presbyterian hospital launched its first new brand platform and ad campaign in more than 10 years. After living through one of the worst public health crises of our time, the goal of the “Stay Amazing” campaign is to encourage New Yorkers to prioritize and feel empowered by their health.
Six months later, NYP is launching Stay Brooklyn – a campaign that targets Brooklynites, reminding them that they can get the best level of care in New York without having to cross the bridge into Manhattan. The TV spot is live (aired during the Rangers game on Friday night), there is an incredible patient story that has been in rotation, and more to come between now and the end of the year – OOH, Wild Postings, Subway/Bus/Taxi/Citibike Creative, Print Ads, Murals and more. NYP is taking over Brooklyn.
The TV spot was directed by the Hudson Dusters from Greenpoint Pictures, and features real people from Brooklyn such as Heather 'The Heat' Hardy and her world class trainer Hector Roca (trained Hillary Swank for Million Dollar Baby) from Gleasons gym in Brooklyn, Keino Motorcycles in Red Hook, and more.
All images used have been sourced from Brooklyn photographers featuring Brooklynites
All doctors featured are from NYP Brooklyn Methodist
HAVAS is NYP’s creative agency (full credits available)
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Categories: Corporate, Social and PSAs, HealthEdelman, Tue, 31 May 2022 09:15:54 GMT