New Samsonite Spot Shares a Fisheye View on Travel
Available across a selection of its stylish suitcases, these quiet and manoeuvrable wheels ensure smoother journeys.
The spot, created by independent agency, Blak Labs, features a pet fish hitching a ride atop a Samsonite suitcase as it traverses across undulating terrain.
“We aimed to spotlight the ground-breaking Aero-Trac™ Whirl suspension system,” explains Hazlina Dayangku, assistant director, marketing and brand strategy (SEA), Samsonite Singapore. "This advanced technology significantly enhances manoeuvrability, shock absorption and noise reduction, ensuring an unparalleled travel experience for our customers. Collaborating with Blak Labs, we crafted a narrative that celebrates these remarkable features but also adds a touch of wit and intelligence, showcasing our commitment to innovation and customer satisfaction."
“A fish bowl is a clever way to demonstrate the smooth, stable and silent nature of our suspension wheels,” explains Douglas Goh, head of creative Asia (digital), Samsonite Asia. “Not only did our goldfish arrive safely at its destination, other fishes also jumped in for the ride.”
“People have the attention span of a goldfish. Our spot delivers the message in a charming and captivating manner,” continues Koh Hwee Peng, creative partner of Blak Labs.
The campaign makes a splash across Asian markets this week. It was produced by Moviola via Ronny Lee and Carol Yuen. And directed by Juffrie Friday. No animals were harmed in the making of this film.
