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New Dunkin' Campaign Features 'Cappu-Chinos' and 'Americano-Veralls'

BBDO New York launches integrated campaign for brand's line of handcrafted espresso drinks

New Dunkin' Campaign Features 'Cappu-Chinos' and 'Americano-Veralls'

BBDO New York has launched its latest campaign for Dunkin’s new line of handcrafted espresso drinks.

The premise of the advertising is that Dunkin’s new line of espresso drinks are unexpectedly delicious, and will surprise you because not everyone expects to go to Dunkin’ for an amazing latte, americano or macchiato.

The fully integrated campaign, which is called 'Sipping is Believing', includes TV, radio, social and display. Three videos highlight the surprise and excitement you feel when you discover something great. The two TV spots, 'Young Looking' and 'Subtitles', capture people in surprising situations, such as learning that a precocious, young-looking boss named Gary is actually 48; and seeing hospital workers who are unable to carry on a conversation because they can’t stop drinking Dunkin’s new lattes long enough to speak. 

An extended online film promotes a faux line of 'Espresso-Wear' that demonstrates people’s passion for Dunkin’s new espresso drinks.  There are Cappu-chinos, Americano-veralls and Latte-nk Tops, which allow people to keep their hands free and their espresso drinks close by at all times. 

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Creative Agency

Creative Agency: BBDO New York

Producer: Katie Greene

Executive Creative Director: Doug Fallon, Steven Fogel

Chief Creative Officer: Greg Hahn

Senior Art Director: Brian Pinkley

Account Management: Alexandra Castellanos

Worldwide Chief Creative Officer: David Lubars

Senior Director: Jim Santora

Group Executive Producer: Dan Blaney

Associate Creative Director: Talon Gustafson

Account Director: Tyler Harris

Planning Director: Liz Lee

Director of Integrated Production: David Rolfe

Executive Producer: Diane McCann

Production Company

Production Company: O Positive

Executive Producer: Ralph Laucella and Marc Grill

Director: Jim Jenkins (Young Looking and Subtitles), Brian Billow (Espresso-Wear)


Edit Company: Mackenzie Cutler

Editor: Pamela Petruski (Young Looking), Gavin Cutler (Subtitles), Ryan Steele (Espresso-Wear)

Executive Producer: Gina Pagano


Music Production: Bang Music

Category: Restaurants , Retail and restaurants

Genre: Comedy