New Dunkin' Campaign Features 'Cappu-Chinos' and 'Americano-Veralls'
BBDO New York has launched its latest campaign for Dunkin’s new line of handcrafted espresso drinks.
The premise of the advertising is that Dunkin’s new line of espresso drinks are unexpectedly delicious, and will surprise you because not everyone expects to go to Dunkin’ for an amazing latte, americano or macchiato.
The fully integrated campaign, which is called 'Sipping is Believing', includes TV, radio, social and display. Three videos highlight the surprise and excitement you feel when you discover something great. The two TV spots, 'Young Looking' and 'Subtitles', capture people in surprising situations, such as learning that a precocious, young-looking boss named Gary is actually 48; and seeing hospital workers who are unable to carry on a conversation because they can’t stop drinking Dunkin’s new lattes long enough to speak.
An extended online film promotes a faux line of 'Espresso-Wear' that demonstrates people’s passion for Dunkin’s new espresso drinks. There are Cappu-chinos, Americano-veralls and Latte-nk Tops, which allow people to keep their hands free and their espresso drinks close by at all times.
Creative Agency: BBDO New York
Producer: Katie Greene
Executive Creative Director: Doug Fallon, Steven Fogel
Chief Creative Officer: Greg Hahn
Senior Art Director: Brian Pinkley
Account Management: Alexandra Castellanos
Worldwide Chief Creative Officer: David Lubars
Senior Director: Jim Santora
Group Executive Producer: Dan Blaney
Associate Creative Director: Talon Gustafson
Account Director: Tyler Harris
Planning Director: Liz Lee
Director of Integrated Production: David Rolfe
Executive Producer: Diane McCann
Production Company: O Positive
Executive Producer: Ralph Laucella and Marc Grill
Director: Jim Jenkins (Young Looking and Subtitles), Brian Billow (Espresso-Wear)
Edit Company: Mackenzie Cutler
Editor: Pamela Petruski (Young Looking), Gavin Cutler (Subtitles), Ryan Steele (Espresso-Wear)
Executive Producer: Gina Pagano
Music Production: Bang Music
Category: Restaurants , Retail and restaurants