New #DoneOnPeriod Campaign Turns Period Shaming into an Empowering Movement

Romania, currently holding the Presidency of the EU Council, is a country where gender discrimination still persists. In Romania, as in other Latin countries, women are often perceived as being vulnerable and not at their peak performance during their period. In Romania, being on your period is translated as being “pe stop”, on stop.

Brussels-based NGO European Women Alliance – one of the most active organisations when it comes to women empowerment and European values – is launching #DoneOnPeriod manifesto-campaign in Romania. The campaign aims to combat the preconceived idea that, during their period, women are less able to physically and mentally carry out their projects. How? By celebrating all the small and big achievement that women have done in those days.

#DoneOnPeriod talks about all things that women do best, when some people think they are at their worst.

Celebrities from entertainment, culture, sports and social media have already joined the campaign, while more and more women are sharing their stories #DoneOnPeriod.

CREDITS:

AGENCY: Publicis Romania
CCO: Jorg Riommi
ECD: Silviu Nedelschi
GCD: Albertina Coacci
SENIOR ART DIRECTOR: Cristian Anton
COPYWRITER: Ruxandra Drilea
CELEBRITY PR:  Monica Munteanu
PR OFFICER: Andreea Grigorean
A/V MANAGER: Camelia Efrimov
HEAD OF STRATEGY: Raluca Kovacs
HEAD OF DIGITAL EXPERIENCE: Alexandra Caciur 

PRODUCTION COMPANY: Saga Film
EDIT COMPANY: Animotion