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New Commemorative Can Celebrates Leon Draisaitl’s Playoff Prowess

13/06/2024
Advertising Agency
Toronto, Canada
137
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The campaign was created with Wasserman

It’s been a tough start to the Stanley Cup Finals for the Oilers, but this team leans on a combination of great teamwork and standout performances from their stars to turn tough times into cause for celebration.

Leon Draisaitl is no stranger to great performances, becoming the third-fastest player all time to 100 playoff points and sitting second in playoff scoring! As a longstanding partner of the Edmonton Oilers, Molson wants to celebrate Draisaitl’s accomplishments during the Finals with a commemorative can of Molson Dry - renamed Molson Drai - wrapping them in a unique colourway.

Fans can head to their local bars and restaurants in Edmonton and down to the ICE District to cheer on the Oilers and for a chance to get their hands on a can!

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