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Hires, Wins & Business
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New Branded and Immersive Storytelling Studio OffAbbot Launches

lbbonline.com, 5 months, 1 week ago

New studio will be led by executive producers Justin Towery and Scott Flor

New Branded and Immersive Storytelling Studio OffAbbot Launches

Branded and immersive storytelling studio OffAbbot has announced its launch. Led by Executive Producers Justin Towery and Scott Flor, OffAbbot separates itself from the creative pack thanks to a deep roster of directors and creative strategists that bring a decidedly filmic approach to digital content production, as well as 360VR and drone storytelling. 

Flor adds, “More than ever consumers’ eyes are on multiple screens, and because of that progressive brands are looking to take their online content to a higher level creatively, and that’s where OffAbbot and our talent roster stand apart. Unlike a lot of our competitors in this space, we’re not offering clients the ‘JV’ squad.”

Additionally, the company has named Adam Cohen its Head of VR Production, leading the company’s expanding production efforts in the virtual reality arena. 

OffAbbot directors include Brendan Beachman, who recently completed a co-branded campaign for NBC’s Sunday Night Football and the recent film “Ride Along 2,” featuring actors Kevin Hart and Ice Cube; Julian Whatley, a noted cinematographer that has worked with such filmmakers as David Fincher, Richard Donner, Fredrick Bond, Philippe Andre, Mark Kohr, Rocky Morton, Dayton & Faris and Francis Lawrence; Jason Z. Wong, whose recent work includes online ads for Nestea, Chevrolet and Shell Oil; and Ryan Pesecky, who reel includes branded content assignments for HP, Bud Light and Sodastream.

The OffAbbot roster of directors also includes Andrea Ball, Matt Celia, Ryan Turner and Sabyn Mayfield, who just completed the indie feature “Boomtown,” starring Dwight Yoakam.