New Amsterdam Vodka Embodies Brotherly Bonds of Competition for Visual Identity Refresh

New Amsterdam Vodka is debuting a refreshed visual identity, including a new label, logo, and icon, alongside the latest iteration of the brand’s ‘Find Your Wins’ ad campaign.

Developed in partnership with Preacher, the refreshed ‘Find Your Wins’ campaign embodies a spirit of thrill-seeking optimism and fuels the brotherly bonds of competition, leaning into the most exciting and distinctive aspects of the New Amsterdam brand.

The new ‘Find Your Wins’ campaign is a 360-degree, national marketing campaign that can be found across a variety of media channels, including TV, digital, and social. Grounded in the spirit of competition, the spot captures the excitement of a playful rivalry, an electrifying chase, and that last-second elevator moment – showcasing the camaraderie that makes every win worth celebrating.

New Amsterdam Vodka is unveiling a refreshed visual identity, including a new label, logo and icon, alongside the next iteration of the brand’s ‘Find Your Wins’ ad campaign. The brand’s updated packaging features a refreshed master brand mark and icon that enhances the iconic cityscape logo and emphasises the signature New Amsterdam Blue, which reinforces the brand’s visual identity. The new design creates a more cohesive and instantly recognisable presence on shelves.

Brandon Lieb, vice president of Spirit of Gallo said, “New Amsterdam Vodka has always been rooted in creating connections - serving as a centrepiece to moments of celebration that bring people together .With our refreshed ‘Find Your Wins’ campaign and bold new label, we’re embracing the spirit of camaraderie and the bonds of brotherhood that inspire thrilling possibilities.”