As the country-based European jury days come to an end, it was the turn of the Netherlands jury to meet and decide upon the market’s finalists at this year’s The Immortal Awards.
On Tuesday October 22nd, the jury met at to decide which projects, if any, from the shortlist were to receive Dutch finalist status and qualify for the regional European round of judging.
The jury discussed and debated the projects and, ultimately, four of them were identified and championed as the best of Dutch commercial creativity from the past year.
Qualifying for the European round of judging, they will now compete alongside the best work from the rest of the region for a place on the global shortlist.
The Immortal Awards 2024 Netherlands finalists are:
DEGIRO - Pink Chip (submitted by AKQA Amsterdam)
KPN - A Piece of Me (submitted by Dentsu Creative Amsterdam & Amp.Amsterdam // The Sonic Branding Company)
Nike - Watch Where We're Going (submitted by 100%)
Patta, FC Barcelona, Nike - Culers del Mon (submitted by 100%)
The four projects will go up against the five Irish, four Nordics, seven French, 10 UK, six Spanish and three German finalists, as well as the the best work from the rest of the region, at the European round of judging. They’ll be competing for a place in the final, global round of judging and ultimately a chance at winning an Immortal Award or Commendation.
This year's Netherlands jurors were: Gijs Determeijer, head of commercials, 100%; Niels de Wit, executive creative director, Monks Netherlands & Benelux; Nick Docherty, chief strategy officer, Wieden+Kennedy Amsterdam; Ignacio "Nacho" Ferioli, chief creative officer Europe, GUT; Anne Fleming, creative director, 180 Amsterdam; João Inácio, creative director, DEPT Agency; Gijs Sluijters, creative director, Dentsu Creative Amsterdam; and Hannah Sterke, creative director, TBWA\NEBOKO.
The rest of the work that made it to The Immortal Awards 2024 Netherlands Shortlist but didn’t make it through to the next round included:
Brand - Project (Entrant Company)
Hennessy - Made for More (Biscuit Filmworks UK)
Nike - Winning Isn't For Everyone (Wieden+Kennedy Amsterdam)
Randstad - AI Flunked (Dentsu Creative Amsterdam)
Samsung Electronics - ShotControl (Cheil Benelux)
Sennheiser - Sennheiser Sleepers (Ogilvy Amsterdam)
Vinted - Too Many (Wolfstreet)
Vodafone - The Billboard Office (Ogilvy Amsterdam)
Thanks to our wonderful Immortal Awards partners