Nestlé Canada Appoints Citizen Relations as Confectionery PR Agency of Record

Global communications agency Citizen Relations has been named Nestlé Canada’s new PR agency of record for its Confectionery business. The agency won the business in January 2024 and has ramped up work across multiple programs already this year. 

The partnership had a fast and fantastic start this year with Citizen supporting the organisation with media relations, both earned and influencer, on AERO’s Mind Bubbling campaign in addition to KITKAT’s NHL All Stars Weekend Activation, AI Activation and Ramadan Iftar Bar campaign. 

In addition to the confectionery business, Citizen is supporting with PR on multiple brands across Nestlé’s business portfolio. 

“There’s so much delicious potential we can unlock for a brand that’s a staple in almost every household,” said Jenn Duggan, president, Citizen Relations Canada (Ontario and West). “And we’re thrilled for the opportunity to partner with such a talented and passionate group of brand leaders.” 

The global agency, with offices across North America and Europe, has seen recent success in the CPG space with award-winning campaigns at the 2023 Cannes Lions and Clio Awards. Along with Nestlé, the agency boasts an impressive list of Canadian clients including Molson Coors Beverages, Loblaws Company Limited, Coast Capital and Emirates. 

Most recently, Citizen has been the highest ranked PR agency on two prestigious Creative lists in Canada - Strategy Magazine’s 2024 Creative Report Card and the Institute of Canadian Agencies’ 2024 Creative Power List. Last year, the agency was named Strategy Magazine’s PR Agency of the Year (Gold) and took home awards at Cannes Lions, The One Show, the LIA’s and the Webby Awards.