Following the announcement of the inaugural Nespresso
Talents 2016 contest at the
66th Berlinale film festival in Berlin, the vertical film contest is
now officially open and accepting submissions on Nespresso.com/talents and
partnering website Userfarm.com, the
leading crowdsourced video company and part of Filmmaster Productions.
Filmmakers are being challenged to create
and share a three minute, vertical format film that explores what extraordinary
means to them.
The contest is open for
entries from March 7th until the April 10th 2016 and has been created to find
extraordinary filmmakers from across the world and provide them with a platform
to share and celebrate their talent.
Nespresso seeks out people who
think differently, who are prepared to go further, push boundaries and
demonstrate creativity in what they do. For this reason, Nespresso is proud to support film events, with a focus on young
talent and innovation in film and has supported platforms that recognise
outstanding creativity including Cannes Film Festival, 'La Semaine de la
Critique' Berlinale and Berlinale Talents.
Entering the contest couldn’t be simpler
The theme of
‘Explore Your Extraordinary’ can be interpreted in any way that the filmmaker chooses;
all genres and languages welcomed. There are just two rules to follow: 1.Be
original and 2. Films must be shot and presented in a vertical format (9:16).
'Explore your
Extraordinary' is reflective of the Nespresso belief that everyday moments can
be transformed into something extraordinary. These indefinable, incomparable
and meaningful moments that add that little something and lift your everyday.
The request for all submissions to be
shot vertically breaks with the usual conventions of shooting horizontally. Making
and viewing films in a vertical format enables audiences and filmmakers to see
things from a different perspective and develop new, creative ways of telling
stories, and is also reflective of the way people consume content on their
mobile phones and tablets.
“Spontaneous,
personal moments are more likely to be captured in vertical format,” says Jeffrey
Lee, Head of Business Development at Userfarm, “and the tall,
slim form matches the human body shape, so vertical videos can capture more
immediate, personality-driven content than the horizontal format.”
20 Shortlisted films will be visible on April 25
Following the contest
closing on 10 April, an international jury of experienced industry figures will
be challenged with reviewing all the entries and whittling it down to a
shortlist of 20 films. The shortlisted films will be available for the public
to view on via Nespresso.com/talents. Public views and comments will only inspire the
Jury in their final selection of the three best films but will not have any
direct impact on the final decision.
Extraordinary rewards for three selected films
Three selected filmmakers will each receive 6,000 Euros
in prize money along with being invited to receive their rewards at a specially
organised ceremony at Cannes Film Festival 2016. Their films will
be showcased in a private screening during the Festival, notably in the
presence of the jury members, representatives from La Semaine de La Critique
and media.
Introducing the jury
The hand
selected jury for the Nespresso Talents 2016 contest is
comprised of three talented filmmakers and Chief Customer Officer of Nespresso, Alfonso Gonzalez. The jury talent
has been selected with the help of teams from Berlinale Talents and La
Semaine de la Critique. The
influential “Semaine”, a parallel
section of the Cannes Film Festival,
has a reputation for discovering director talent including many leading names
in cinematography.
The jury members
are recognised as future key players in the film industry and have been commissioned
to create a vertical film to bring to life the theme of Nespresso Talents 2016,
in order to inspire and encourage filmmakers enter the contest. Their original
creation can be watched at Nespresso.com/talents
Featuring
on the jury are:
Gaëlle Denis - President of the Jury
Gaëlle has won a BAFTA and a Cannes
Cinéfondation selection for her short “Fish Never Sleep”. And her latest short,
“Crocodile”, won the Canal Plus best short film award at Cannes 2014 Semaine de
la Critique.
Eva
Weber - Jury Member
Eva
is a multi-award winning filmmaker working in both documentary and fiction. Eva
is Berlinale Talents alumni, and the recipient of the Sundance Mahindra Global
Filmmaking Award.
Erik
Schmitt - Jury Member
Since he started to work in the film business, Erik has produced a whole
range of highly visual, often unconventional short films (“Now Follows”, German
Short Film Award, in 2011, “Rhino Full Throttle”, 2013 & premiered at the
Berlinale). Currently Erik is working on writing a feature film, with support
from Wim Wenders and his foundation.
Alfonso Gonzalez - Jury Member
Alfonso has a unique international background from working in different countries including Mexico, Puerto Rico, Argentina, the US and Switzerland. As Chief Customer Officer at Nestlé Nespresso S.A., he recently coordinated the latest George Clooney campaign, mixing great storytelling across the mediums. He is very excited to be part of the jury for Nespresso Talents 2016 and passionate about exploring new ways of creating content.
Visit Nespresso.com/talents
or Userfarm.com
for further information.