Nemesis Rollercoaster Is Back With a Vengeance at Alton Towers Resort

Nemesis, one of the world’s first inverted rollercoasters, re-opened on 16th March for the first time since closing for a major revamp in November 2022.

Alton Towers is marking the terrifying rebirth of its inverted rollercoaster with a horror-style ad directed by Rattling Stick director Misko Iho, 

The story follows a night watchman as his mundane evening routine spirals into an extraordinary encounter as the once dormant Nemesis is reborn, unleashing her immense power, flipping him mercilessly around.

We witness his journey from ‘naïve night watchman’, to a man boldly facing his fears as he embraces the thrill of the exhilarating, terrifying, but ultimately rewarding rollercoaster ride that is Nemesis Reborn.

Gary Fawcett, ECD at TBWA\MCR commented “Nemesis has been a national treasure amongst thrill seekers for 30 years. It is an absolute privilege to write a new chapter that captures the drama and otherworldliness of Nemesis as she is reborn”.

Rattling Stick director Misko Iho says “As a fan of the extraordinary, I loved the tale of Percy, the night watchman, confronting his deepest fears. I was also captivated by the dark and enchanting narrative the wonderful creatives at TBWA\MCR, and Alton Towers have crafted around Nemesis. We had a great team and collaboration, and it was a pleasure to bring Percy and the legendary beast to life and contribute to the rebirth and epic saga of Nemesis Reborn, which has transformed one of Europe's most thrilling rollercoasters into a fantastic legend."

The work was created by TBWA\MCR’s Becci Nadin and Gary Hulme and directed by Misko Iho through Rattling Stick. To coincide with the reopening of the ride, the 75-second ad campaign launched 16th March and runs for eight weeks across TV, cinema, OOH and paid social.