MYOB and Howatson + Company Put the Cassowary Amongst the Pigeons

MYOB has launched a new integrated communications and creative platform, led by Howatson+Company, showcasing how the business management platform unleashes business potential... to the power of infinity.

Famous for its role in the Australian and New Zealand business community as an accounting software provider, MYOB has undertaken a substantial transformation in recent years into an online business management platform, enabling business owners to manage all their key workflows, from finances to payroll, onboarding to inventory, in one place.

‘MYOBelieve’ launches in Australia and New Zealand this week, delivering a bold and bombastic new creative direction for MYOB to shake audience expectations about the brand’s broadened capabilities.

Directed by Stefan Hunt (Exit) and voiced by Rachel House, of Hunt for the Wilderpeople and Thor: Ragnarok fame, the spot follows a business owner as she gets sucked into an inspirational business presentation. The business owner explores a different dimension in which she experiences a range of sensational sights, from space cassowaries to flying strudel moguls, learning how the MYOB business management platform can unleash her business potential along the way.

Holly Rollo, MYOB chief marketing officer says, “MYOB is Australia’s original tech unicorn. We’ve been part of the fabric of doing business in Australia and New Zealand for more than 30 years, which means we have exceptional local expertise and knowledge of local businesses, inside and out.

“But over the last several years, MYOB gone through an enormous transformation. We have invested in the development of a next-generation technology platform and created a highly curated cloud-based experience wrapped around the most critical business workflows. We know how important it is for business owners and operators to have these workflows connected and working seamlessly together – and, without this, the impacts can be costly, time consuming and performance limiting.”

“That’s why we are incredibly excited by MYOBelieve. Our new creative territory will encourage a rethink of MYOB and the opportunity for us to proudly showcase our vision for the future.  This is a great chance to show the next generation of Aussie and Kiwi businesses owners that MYOB’s business management platform is ready to believe in their business dreams and help achieve their potential.”

Gavin Chimes, executive creative director at Howatson+Company, says: “MYOBelieve is a long-tail platform that smashes preconceptions of MYOB as your mum and dad’s accounting software, and relaunches the brand as a modern, innovative, slightly outrageous business management solution. One that can’t be ignored.”

MYOBelieve launches via an integrated campaign in Australia and New Zealand across TV, online video, radio, out of home, digital display, PR and social.