My Most Immortal Ad: Kamen Markov on Volkswagen's The Force
Kamen Markov, creative director of advertising at Framestore, revels in an ad that, despite his expertise, distinctly lacks in the (obvious) post-production department.
The entry system for The Immortal Awards’ 2024 competition is now open. As always, entry is free for Little Black Book members and more information on how you can enter - and start your path to creative immortality - can be found at the bottom of the article.
Volkswagen - The Force
With over 20 years in post-production, it would have been natural for my Most Immortal Ad to be an extravaganza of visual effects. Yet, the one TV commercial that has been continuously etched in my mind has none of that.
The Immortal Awards entry system is now open and entries into competition will be accepted until September 5th 2024. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between September 1st 2023 and August 31st 2024.
Every member of LBB is entitled to up to five entries. The full list of rules, including eligibility dates, can be found here.
If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today.
If you have any questions about The Immortal Awards or need any help with your entries, please contact awards directors Paul Monan (paulm@lbbonline.com) and Emma Wilkie (emma@lbbonline.com)
