My Most Immortal Ad: Heidi Black on Under Armour's Rule Yourself
In the run up to this year’s Immortal Awards deadline, our jurors have been taking it in turns to select the ads and campaigns that have stood the test of time in their minds, revealing the reasons why they’ve stayed with them through the years as their Most Immortal Ads.
Heidi Black, partner and editor at Whitehouse Post, channels her inner Olympian by opting for an impeccably crafted, relentless piece of film starring one of the most decorated athletes of all time.
The entry system for The Immortal Awards’ 2024 competition is now open. As always, entry is free for Little Black Book members and more information on how you can enter - and start your path to creative immortality - can be found at the bottom of the article.
Under Armour - Rule Yourself
With the Paris Olympics top of mind, I can’t help but think back to Under Armour’s Rule Yourself campaign, and the Michael Phelps spot in particular.
The kinetic energy of the unrelenting mental and physical grind intercut with the fluid beauty of the underwater elements, illustrates the lonely road of chasing a dream.
Add in a haunting soundtrack and a perfectly crafted tagline and you’re left with a story that’s somehow both epic and incredibly personal.
We’ve become spoiled by impeccably crafted sports ads, but this blend of storytelling, photography, editing and sound is truly immortal. Much like Michael Phelps himself.
The Immortal Awards entry system is now open and entries into competition will be accepted until September 5th 2024. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between September 1st 2023 and August 31st 2024.
Every member of LBB is entitled to up to five entries. The full list of rules, including eligibility dates, can be found here.
If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today.
If you have any questions about The Immortal Awards or need any help with your entries, please contact awards directors Paul Monan (paulm@lbbonline.com) and Emma Wilkie (emma@lbbonline.com)
Thanks to our wonderful Immortal Awards partners
