Mothership's David Rosenbaum Delivers for Nike

Director David Rosenbaum of Mothership reunited with Nike to create spots for Nike's Pro Combat "Hyperwarm" and "Hypershield" cold-weather and water-resistant clothing. Working directly with Nike, Rosenbaum conceived three live-action spots (a :30 and a :15 for "Hyperwarm" and a :30 for "Hypershield") that showcase athletes' power and passion which can’t be tamed by the elements. "Hypershield" aired online October 22, and "Hyperwarm" will broadcast in Japan later this fall.

 

See them here: http://digitaldomain.com/projects/278 and here: http://digitaldomain.com/projects/279

 

For "Hyperwarm," Rosenbaum shot Detroit Lions wide receiver Calvin Johnson tearing it up in a cold, empty stadium, flames fueled by the fire inside him ignited by his every move. For "Hypershield," he shot a female athlete focused entirely on her run – undeterred by a violent hurricane and troubles hinted by the track "Stormy Weather." Digital Domain handled visual effects. 

 

Rosenbaum worked directly with Nike, doing weeks of collaborative creative development to bring together the strengths of the product with the goal of the athletes. "These are simple, visual concepts," he said. "It's all about the athletes and how Nike's technology is essentially an extension of their own power and drive."

 

This was Rosenbaum's second experience working with Nike, having conceived and created "Biomorph," the short film that launched Nike’s new shoe technology and earned a 2012 AICP award earlier this year. 

 

Jesse Canright, Global Brand Media Manager at Nike, said, "We had such a great experience working with David, Mothership and Digital Domain on the Nike Flyknit "Biomorph" project; when this project came along we knew they'd be the perfect creative partners. David is a great collaborator and having him working with us to develop the concepts, then taking them through final completion with his Mothership and Digital Domain teams makes everything come together quickly and roll out flawlessly. We’re really happy with how it all came together."

 

Credits for: Nike "HYPERWARM" and Nike "HYPERSHIELD"

 

Directed by: David Rosenbaum

 

Client: Nike 

 

Production by: Mothership

 

Ed Ulbrich: Chief Executive Officer

Scott Gemmell: Head of Production

Tiffani Manabat: Producer

David Rosenbaum: Director

Jeff Cronenweth: Director of Photography

David Goldstein: 1st Assistant Director

Mark Hyatt: Line Producer

Ali Goldstone: Production Supervisor

Josh Asher: Assistant Production Supervisor

Scott Spencer: Gaffer

Greg Mustin: Key Grip

Dan McDonough: 1st Assistant Camera

Aaron Moore: DIT

Steve McHale: Production Designer

Willow Jenkins: VTR

Sarah Dart: Script Supervisor

Susie Carlson: Wardrobe Stylist

Isaac Prado: Make-up/Hair

Mark Iverson: Craft Service

Robert Cymbal: Medic

Bowser : Gang Boss

David Doumeng: Location Manager

Harmony Ross: Production Assistant – Office

Serge Grandin: Production Assistant – Production/Camera Truck

Jay Jay Jaramillo: Production Assistant

Chris Krein: Production Assistant

Yule Owens: Production Assistant

Alex Cruz: Production Assistant

Bill Pomerans: Production Assistant

Kristin Dunn: Production Assistant

 

TALENT:

Calvin Johnson: Self

Joe Udeoji: Double

Leah O'Connell: Self

 

Animation, Editorial & Visual Effects by: DIGITAL DOMAIN

 

Ed Ulbrich: Chief Executive Officer

Scott Gemmell: Head of Production

Tiffani Manabat: Producer

Aladino Debert: Visual Effects Supervisor

Lee Carlton: CG Supervisor

Carla Attanasio: Producer

Cara Farnsworth: Producer

Katryna Shattuck: Coordinator

Kari Heywood: Production Assistant

Colin Woods: Editor

Casey Benn: Generalist

Gideon Vandergrift: Generalist

Bekah Baik: Generalist

Tim Petre: Generalist

Rick Fronek: Generalist

Christian Sanchez: Generalist

Michael Lori: Tracker

Varoujan Aghassi: Tracker

Eugene Colescott: Tracker

Michael DeBeer: Tracker

Rene Segura: Tracker

Sean Hitchcock: Roto Artist

Marcel Caue Martins: Roto Artist

Dawrath Phoue: Roto Artist

Heidrun Haraldsdottir: Roto Artist

Adrian Dimond: Rigger

Jason Mortimer: FX Artist

Ken Jones: FX Artist

Rick Fuentealba: FX Artist

Dark Hoffman: Matte Painter

Rafael Colon: Lead Nuke Compositor 

Chad Buehler: Nuke Compositor

Arthur Argote: Nuke Compositor

Jeff Heusser: Flame Artist

Lisa Tomei: Flame Artist 

Rob Winfield: Flame Artist

 

Color by: Company 3

Colorist: Stefan Sonnenfeld

 

Music by: Beacon Street Studios

Composer: Andrew Feltenstein and Jon Nau

 

Mix by: Beacon Street Studios

Audio Mixer: Paul Hurtubise

Producer: Caitlin Rocklen