MONOPOLY LIFESIZED Appoints One Green Bean as Its UK Communications Agency

MONOPOLY LIFESIZED, the immersive, physical version of the world’s favourite family board game, has announced the appointment of One Green Bean as its UK communications agency, following a competitive pitch.

The consumer PR remit will see One Green Bean, a creative comms agency, drive awareness and fame through ongoing earned media storytelling for the immersive, 4D game experience.

The agency’s scope of work will include both earned first creative campaign activations and ongoing press office news generation with the agency passing ‘Go’ in October 2024. The agency team will work in close partnership with the Path Entertainment in-house team creating news that is designed to grab attention as the company seeks to introduce new players to the life-sized board and escape room challenges.

Commenting on the appointment, David Hutchinson, founder and CEO at MONOPOLY LIFESIZED said, “We are thrilled to announce the appointment of One Green Bean as our new PR partner in the UK. Their bold and creative storytelling has the potential to be a real game-changer for us in our communications approach. They are bringing the excitement of the gameplay to life to engage with existing and new audiences like never before.”

Kat Thomas, founder and executive creative director of One Green Bean commented, “An iconic franchise, a hugely entertaining experience and a banging cocktail list, MONOPOLY LIFESIZED has loads to shout about. Creatively, the storytelling potential is massive, and we can’t wait to unbox the biggest board game experience on the planet.”