Mono Gets in Tune with Cute Animated Campaign for Honeywell

Our lives are busy, unpredictable, chaotic, and can’t be programmed. Designed to offer people the flexibility they require to live their lives, the Honeywell Lyric thermostat is bridging that gap with geo-fencing capabilities. Using the location of your smartphone, this feature can automatically turn the Lyric thermostat onto energy saving mode when a home is empty, and then senses when you are coming home and heats or cools the house to your preferred temperature. Recognizing the power of the Lyric offering, Honeywell and Minneapolis agency mono have launched a new campaign centered on relevant moments in the consumer’s life.

With its release nationally with local market layers on September 15, the campaign includes digital (display/mobile/social), print and OOH properties. The new work aligns with moments when Lyric’s technology will be most useful, encouraging people to rethink the possibilities of a smart, money-saving thermostat that offers people the versatility to live their lives spontaneously. The campaign strategy includes:

- Home/DIY/lifestyle with high impact placements and digital banners on properties such as HGTV, Dwell, Martha Stewart and eHow

- Airport travelers and daily commuters with in-flight video, in-flight magazine, digital transit OOH, video office network, airport/inflight Wi-Fi sponsorship on properties such as Marriott, JetBlue, Gogo Inflight Internet, Boingo

- Aligning with weather-triggered scenarios via digital banners and video office network on properties such as The Weather Channel and The Wall Street Journal Office Network

The work is a result of the continued creative partnership between Honeywell and mono following their national campaign launching the world’s first Wi-Fi voice controlled thermostat, with its centerpiece TV spot featuring Mad Men’s John Slattery in May of this year. They have also [partnered with Haworth Media for full creative integration of the campaign.