Monks China Launches Outbound Marketing Division

Monks,  global, purely digital, data-driven, unitary operating brand of S4Capital plc., has announced the launch of its new outbound marketing division, a.k.a Chuhai Monks, dedicated to helping Chinese brands succeed on the global stage. With a network spanning 33 global offices and a team of over 130 Monks based in China, Monks China is uniquely positioned to unlock growth for Chinese brands worldwide.

“Over the past few years, we’ve been steadily building our outbound capabilities, working with leading Chinese brands such as SHEIN, Alibaba, Realme, Honor, OPPO, Huawei, Xiaomi, Geely, Sojos, and Midea,” said Rogier Bikker, managing director of Monks Greater China. “The creation of Chuhai Monks brings these efforts under one dedicated banner, enabling us to provide Chinese brands with unparalleled expertise, resources, and talent—both in China and across our global teams.”

Chuhai Monks brings together a powerhouse team spanning strategy, creative, studio, social, and media capabilities. The division is focused on meeting the unique needs of Chinese brands in international markets, with a particular emphasis on branding, social short video content production and media. Leveraging our AI Content Studios in Songjiang, Shanghai, and strategic partnerships with TikTok, Google, and Meta, Chuhai Monks specialize in creating high-quality short video content at “China speed and cost”—tailored to resonate with global audiences.

“In our AI Content Studios in Songjiang, we’re leading the way in producing social short videos for global audiences—better, faster, and more cost-effectively than any competitor,” said AG Gu, studio lead at Monks China.

Expanding globally presents complex challenges, but it also offers immense opportunities for bold, innovative brands. “Finding the right strategy for each Chinese brand entering overseas markets requires thoughtful navigation,” explained Ella Guo, lead producer at Monks China. “The key is to build and adapt brands that genuinely resonate with local consumers. At Monks, we’re committed to supporting Chinese brands in achieving this and growing alongside them as they succeed internationally.”

“Monks media services includes three pillars: Media Activation, Managed Media and Media Advisory. ” said Emily Yaoli, studio lead at Monks China.

“Monks represent global media platforms include Google Marketing Platform, Amazon DSP, The Trade Desk and more, to help Brands get licenses or managed services focusing on the platforms. The Managed Media service focuses on media strategy, offering comprehensive media buy as a whole for mainstream platforms such as Google Ads, Meta, TikTok, etc. Media Advisory aims to help Brands better assess the efficiency of online media buying, optimizing media processes with a brand-centric approach.”

Chuhai Monks embodies Monks’ mission to empower Chinese brands with the expertise, agility, and creativity they need to thrive in global markets. We look forward to partnering with ambitious brands ready to make their mark on the world stage.