Molson Coors UK Appoints Havas London as Creative Agency for Carling

Molson Coors today announces the appointment of Havas London for Carling, the UK beer brand. Havas is appointed following a competitive pitch process, supported by ISBA, which ended this week.

Jim Shearer, Carling Brand Director at Molson Coors, says: “Our requirement was for an agency to help consolidate Carling’s position as the UK’s number one beer brand, and drive further value from its partnerships, including the English Premier League, Sky and Universal. The Havas team were hugely impressive during the pitch process and the ideas they presented demonstrate that they fully understand the creative approach required to work on the UK’s biggest beer brand.”

Xavier Rees, Chief Executive Officer at Havas, says: "Carling is a truly great, populist British brand and we are excited and privileged to have been asked to tell the next chapter of its incredible story. This is a great moment for Havas. There can be no better way to signal our intent for 2017."