Molson Coors Introduces a New European-Style Lager to Its Premium Portfolio

Madrí Excepcional, a premium European-style lager, is being introduced to Canada this spring with much anticipation following its popularity across the pond. Molson Coors Beverage Company is proud to bring the U.K’s fastest-growing beer brand - and Molson Coors’ most successful new brand launch in the past 20 years - to North America!

Canadians’ interest in European beers is on the rise, but there is a notable void in the segment when it comes to Spanish-inspired options. In collaboration with La Sagra brewery, this fusion of innovation and heritage is what sets the brand apart, embodying the essence of contemporary Madrid. At 4.6% ABV, the beer offers a light golden colour, a smooth, well-rounded taste profile and a short, bitter finish. Madri Exceptional will provide consumers with that premium Spanish flavour they are looking for, without needing a plane ticket!