Molson Coors Competes in the Super Bowl of PR Campaigns

For the first time ever, Molson Coors is buying a Canadian ad in the Big Game with a bespoke spot starring the #1 Light Beer in Canada - Coors Light. This marketing investment in Canada comes at a time of unprecedented momentum for Coors Light, the top-selling light beer in Canada and number one-selling beer on-premise YTD (Jan - Oct 2023), according to share and market growth stats.

For some additional background, last year, Molson Coors came back to the game in the U.S. after 30+ years with their “High Stakes Beer Ad”. This year, the brand will have a Canadian Big Game spot along with a fully integrated campaign across social, digital, retail and more that connects to the US campaign - making this a true North American moment. Last year’s Big Game attracted over 17 million viewers in Canada, and with the brand’s debut ad this year, they’re encouraging Canadians to celebrate one of the biggest moments in sports with a refreshing Coors Light.