Moët Hennessy Australia Picks Havas as Digital and Social Agency Partner
Leading global luxury wine and sprit business
Moët Hennessy Australia has picked Havas as its digital and social
agency of record following a competitive pitch that took place at the
end of 2016.
The brief covers all brands in the Moët Hennessy portfolio: Moët & Chandon, Chandon, Glenmorangie, Belvedere, Veuve Clicquot, Ardbeg, Hennessy, Cloudy Bay, Cape Mentelle. Dom Pérignon, Ruinart, and Krug.
The win comes off the back of the successful work Havas owned PR, experiential and social agency, Red Agency, has been doing over the past year for Moët Hennessy. Havas and Red Agency will work together to deliver on a number of the brand briefs.
The brief covers all brands in the Moët Hennessy portfolio: Moët & Chandon, Chandon, Glenmorangie, Belvedere, Veuve Clicquot, Ardbeg, Hennessy, Cloudy Bay, Cape Mentelle. Dom Pérignon, Ruinart, and Krug.
The win comes off the back of the successful work Havas owned PR, experiential and social agency, Red Agency, has been doing over the past year for Moët Hennessy. Havas and Red Agency will work together to deliver on a number of the brand briefs.
Says Bohdi Lewis, digital strategy director, Havas: "We are hugely
excited by the opportunity of working with Moët Hennessy. Their brands
are already highly aspirational with very high levels of awareness in
Australia. The challenge we face is how to turn this awareness into
something more meaningful and accessible to new generations who define
luxury very differently to audiences of the past."
Says Chris Maloney, head of digital, Moët Hennessy Australia: "Havas demonstrate an insight-driven, strategic and creative approach to digital, social and innovation. We look forward to partnering with them to enrich the consumer experience across our luxury champagne, wine and spirits brands."
Lewis adds that Havas and Moët Hennessy will be exploring new technologies for activating campaigns: "Moët Hennessy clearly have the appetite to explore new ways to connect with consumers, as demonstrated by their commitment to co-fund with HAVAS a pipeline of work dedicated to testing new technologies. This is exactly the type of client we want to attract."
The activity begins immediately.
Says Chris Maloney, head of digital, Moët Hennessy Australia: "Havas demonstrate an insight-driven, strategic and creative approach to digital, social and innovation. We look forward to partnering with them to enrich the consumer experience across our luxury champagne, wine and spirits brands."
Lewis adds that Havas and Moët Hennessy will be exploring new technologies for activating campaigns: "Moët Hennessy clearly have the appetite to explore new ways to connect with consumers, as demonstrated by their commitment to co-fund with HAVAS a pipeline of work dedicated to testing new technologies. This is exactly the type of client we want to attract."
The activity begins immediately.
