Model Soo Joo Park Travels Through Dynamic Streets of Seoul for Range Rover Evoque

NM Productions showcase its full 360 degrees of talent in this beautifully shot campaign for the Range Rover Evoque.

This beautifully crafted film showcases why the Range Rover Evoque is the perfect city car. Directed by Boo George, with cinematography by Mik Allen and photography by Trigger, all part of NM Talent.

The film highlights the city's vibrancy and dynamism through the eyes of supermodel Soo Joo Park, who describes Seoul as a complex, energetic city bursting with incredible and eclectic style, fashion, striking architecture, and design. While skilfully utilising the Evoque, the film seamlessly guides us through the dynamic streets of Seoul, taking us on an engaging journey through its vibrant cityscape.

Anissa Payne, EP at NM Productions said, “Naturally, like all projects this shoot came with its challenges, but tell me about a production that doesn’t. We are very proud that this project brought together a number of our NM talent including the brilliantly talented Director, Boo George who was complemented by the spectacular Mik Allen, together with iconic automotive photographer, Trigger. Their ability to work in synergy and support each other on this shoot was truly spectacular to see, and I really think this is something reflected in the final film. Seoul is a striking place to work but new territory for us as a production company. We are grateful to have been able to partner with Merecinema and to work alongside their Producers Min-Ho and Jonathan Park, as well as their wider production team. And we truly appreciate Accenture and JLR putting their trust in Boo and our team to deliver this film for them.”

Sammy Bonham, producer at NM Productions said, “Seoul always struck me as a fascinating city to visit, to work there was even more exciting. It’s a job that I won’t be forgetting any time soon. It was an unforgettable experience working with such an incredibly professional and reactive local team, as well as the access to all the incredible locations and last but not least… the catering!”

Boo George, director at NM Talent said, “It was quite a shoot, we saw some amazing locations over there. And shooting in Seoul was just fantastic, especially those bridges, they were stunning. The U-Crane arm setup was top-notch, got to give it to the team, they were the best I've worked with. Anissa and the NM crew really pulled it off, and the DOP Mik Allen, such a pro to collaborate with. The outcome is really cool, I couldn't be happier with it. Looking forward to working with the Accenture and JLR team again, they were all great!”