MOCEAN Launches New Design and Branding Studio +MODE with Two Key Executive Hires

MOCEAN announces the formation of +MODE today, their new design and branding studio, to further service their growing roster of brand clients with enhanced capabilities. +MODE promises to bring MOCEAN’s 35-year legacy of strategic and creative thinking to visual storytelling to connect consumers with brands on any medium.  

To lead the new practice, MOCEAN has hired Kevin Lau as executive creative director and Allyson Nevil as executive producer. 

Kevin Lau boasts over 20 years of experience in advertising and design and dozens of awards winning campaigns, including a Gold Cannes Lion. He was an original member of Superfad, a genre-bending design and live action production company. After six years at Superfad he went on to serve as creative director for some of the industry's most well-respected production companies, including Brand New School, Motion Theory and Mirada. In 2013 Lau co-founded Timber, an award winning design and production company. In 2020 he joined Digital Domain as their Executive Creative Director before moving to MOCEAN to found +MODE. His creative brand work includes campaigns for Target, Visa, AT&T, MTV, Sprint, and Coca-Cola.

Allyson Nevil joins +MODE after a storied producing career in branding, design and VFX across Troika, Method Studios, MPC, Warner Bros and Rhythm & Hues.  Clients include SOFI, LA Super Bowl,  Acura, Cars.com, Travelers, Emerald Nuts, Capital One, Pepsi, Levis, Toyota, and many more. Before starting in advertising, she supervised post-production for multiple Bruckheimer/Warner Bros productions.

Kevin Lau says: “MOCEAN is truly a full-service agency, from strategy to execution. It has the right environment to create that best-of-breed shop to deliver nimble and fresh work, while taking on large projects and big ideas. Today’s consumer is more aware of the fact that they are being marketed to. We understand that good design is the first touch point to sow the seeds of what a brand stands for and how people recognize them in the marketplace. I'm so excited to team up with MOCEAN, to build +MODE, and add my design experience to their world-class creative services.”

Allyson Nevil says: “These days brand equity is more vital than ever. In our current culture it’s not just important for a company to have a good product or service, but they must also have a strong brand and brand proposition that consumers can buy into. People want to feel good about how they are spending their hard-earned money. Our goal is to plug into internal agencies and teams to offer a unique perspective that is conscious of the larger picture while providing a fresh take.” 

Lau and Nevil will build +MODE by MOCEAN and the corresponding team out of the Los Angeles headquarters.