Mobext Launches LENS

One of the biggest problems facing advertisers in the Philippines is the lack of clear insight when it comes to mobile. 

In a recent study conducted by Mobext with members of the Philippines Association of National Advertisers (PANA), 45%of advertisers investing in mobile said they have negligible insight when it comes to their mobile strategy. Hence, local mobile ad spending is still under 1% despite increased smartphone and mobile web penetration.

This is the reason why Mobext, the world’s largest mobile marketing agency network, has launched the country’s first free auditing service for mobile marketing, LENS. LENS will give Philippine companies a deeper look into their mobile strategy by measuring performance on three key areas: search, social media, and mobile assets such as mobile sites, apps, and SMS campaigns. It also comes with best practice recommendations and competitive benchmarking.

Through LENS, companies can get an objective view of their strengths, weaknesses, and missed opportunities on mobile.

Arthur Policarpio, Head of Mobext Asia-Pacific, said that LENS will hopefully encourage more brands to tap the rich potential of mobile. “For marketers, getting a clear view of their mobile strategy is the first step before they increase investment in this medium. What we will provide is an expert review of their current mobile presence so they can proceed more strategically with their future mobile campaigns.”

LENS is a service offered for free but comes on a first-come, first-served basis. Interested companies can register at www.mobext.ph/lens.