Mo Said on Music’s Untapped Power in Advertising: What About the Music Podcast, S4 Ep3
In the latest episode of SoStereo’s "What About the Music” podcast, Beto Azout sits down with Mo Said, the founder of Mojo Supermarket, for a deep dive into the intersection of music, advertising, and creativity. As a passionate songwriter and creative visionary, Mo shares how his early love for music and film led him to discover the world of advertising and the evolution of music's role in the space.
“People forget that advertising is 50% music and 50% visuals”
In the latest episode of SoStereo’s "What About the Music” podcast, SoStereo’s co-founder Beto Azout sits down with Mo Said, the founder of Mojo Supermarket, for a deep dive into the intersection of music, advertising, and creativity. A passionate songwriter and creative visionary, Mo shares how his early love for music and film led him to discover the world of advertising and the evolution of music's role in the space.
As the founder and CEO of the creative agency Mojo Supermarket, Mo has quickly gained notoriety for headline-worthy business transformations for Savage X Fenty, Peloton, Meta, Match, and more. His work has earned him a spot on the Forbes 30 under 30 list, the Most Creative People in Business list, and the Adweek Creative 100.
Listen in as they explore the creative process behind using an unreleased Mr. Rogers song in a Google campaign, the challenges of the industry's reliance on stock tracks, and why Mo believes real artists will outlast stock and AI-generated music. Sharing insights on the future of AI in music and the untapped potential for music-driven branding, Mo says, 'When everyone makes the same stuff using AI, more brands will want to be musically driven. AI will replace the stock track people, but it will never replace real artists
Beto reflects, “It was an absolute pleasure chatting with Mo. A free-flowing conversation between two passionate individuals who came to the USA with a love for music and a desire to break the norm. One thing is clear: there's a huge opportunity for brands to make music a focal point and truly harness its power."
Tune in to episode three of season four now!
