M&M's Miss Green in Sports Illustrated

This week, Sports Illustrated released its annual Swimsuit Edition (with Kate Upton on the cover).

 

What you may not know, however, is that the only model to don the back cover of the Sports Illustrated Swimsuit Edition for five years in a row is the fabulous Miss Green (M&Ms) who, this year, took her curves to Antarctica to celebrate the 50th anniversary of Sports Illustrated’s swimsuit edition. 

 

There’s even an accompanying video that’s been posted to M&M’s Facebook page.

 

 

Credits

 

Agency: BBDO New York

Client: Mars/M&M’S

Title: “Antarctica”

 

Chief Creative Officer: David Lubars

Executive Creative Director: Tim Bayne

Executive Creative Director: Lauren Connolly

Art Director: Talon Gustafson

Copywriter: Tara Nelson

Print Producer: Betsy Jablow

 

Senior Account Director: Susannah Keller

Account Director: Amanda Cruz

Account Manager: Lindsey Conklin

Account Executive: Tani Nelson

 

CGI Rendering: LAIKA/House

Director: Kirk Kelley 

Producer: Zilpha Yost

 

Retouching: Velvet Robot

Retoucher: Steve Keene