Mistress Celebrates the Power of Music with New Sol Republic Campaign

Today SOL REPUBLIC launches its new campaign, Music Made Me Do It (#MMMDI) created with Mistress, the award winning advertising agency based in Los Angeles. Music is more than just words with a beat; music is emotion and provides us with inspiration. A good song can help us be happier, run faster, think clearer and love better. From the outrageous and irreverent to sexy and courageous, MMMDI showcases and celebrates the stories we all have of music inspiring us to do anything and everything.

Showcasing some of the things music makes us do is the Music Made Me Do It Story video, which launches on social channels and sites today. Over the next month, SOL REPUBLIC’s Saviors of Sound (SOS) will be sharing their stories about how music has enabled them to do amazing things, from the incredible to the cringe worthy. Athlete Michael Phelps and DJ/Producer/Dim Mak Records Founder Steve Aoki are two of the SOL REPUBLIC SOS involved with the project.

SOL REPUBLIC also called upon its fan base, the SOLdiers of Sound, to share their stories and will issue call’s to action over the next few months to everyone who has had music make them do something to tell their story.

Rather than just pushing out the ideology through traditional media, SOL REPUBLIC is focused on getting people to share their stories through social media. In addition to the SOS and SOLdiers who are already telling their stories, SOL REPUBLIC is collaborating with social media influencers, who have also started sharing the various things that music has made them do and urges everyone to share their own story.

The campaign is supported by a full marketing plan, including paid digital and social media, PR, events, retail activations, social PR, ambassador activations and grassroots efforts with various call’s to action and challenges to expand the campaign’s awareness and encourage everyone it touches to share their story.