Foot Locker has launched ‘Stand Out’ to help highlight the brand’s new back-to-school campaign.
Created by BBDO New York, the :30 commercial features Draymond Green getting advice on how to stand out when surrounded by stars from two people who know a thing or two about it: basketball great Horace Grant and Michelle Williams of Destiny’s Child.
The :30 will run on TV and the brand’s social channels and will be accompanied by content on Snapchat. The work features a premium assortment of Nike apparel, available at Foot Locker stores nationwide and footlocker.com this back-to-school season.