Every year millions of people from all over the world are drawn into a frenzy of football fun with EA SPORTS™ FIFA and this year the launch of FIFA 14 brings them together like never before with the 'We Are FIFA 14' global campaign.
Created by Wieden+Kennedy Amsterdam, the 'We Are FIFA 14' film depicts an armada of football fun, led by none other than Lionel Messi. Driving a bright red FIFA van, Messi is the pied piper of FIFA 14, pulling a set of enormous TV screens suspended by parachutes behind him and attracting gamers of all shapes and sizes. But those who join the FIFA 14 armada are not on the usual sailing ships, but on lounges, couches, hammocks and beanbags, anywhere you play FIFA on wheels. Amongst them are pro footballers Gareth Bale, Stephan El Shaarawy, Tim Cahill and Javier Hernandez 'Chicharito' and FIFA-loving celeb Drake, all getting their game on with everyday 'Joes'.
The 'We Are FIFA 14' journey continues online with the FIFA 14 World Tour, a website housed on the EA SPORTS main site and created by AKQA, that incorporates a further series of short films by W+K Amsterdam. Taking the form of an interactive 3D map, the site is a world of FIFA 14 inspired content waiting to be explored. From a Mexican FIFA 14 telenovela starring 'Chicharito', to an Australian FIFA exercise show with Tim Cahill, the FIFA 14 World Tour site leaves fans in no doubt that FIFA 14 is the most fun and social game on the planet.
Get involved with the interactive experience of the FIFA 14 World Tour at EASPORTS.COM/WeAreFIFA14.
Credits
ELECTRONIC ARTS
SVP, Global Marketing Todd Sitrin
VP, Global Marketing Jamie McKinlay
International Marketing Director Oliver Hughes
Assistant Product Manager Audrey Prince
Assistant Product Manager Thomas Gaidier
Global Senior Product Marketing Manager Matt Mckie
Senior Manager, Advertising & Media Mark Evans
Senior Regional Marketing Director, Northern Europe Andrew Tomkins
Director, Advertising Dustin Shekell
Agency: WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Mark Bernath, Eric Quennoy
Creative Directors Mike Farr, Pierre Janneau
Art Director (TVC) Ignasi Tudela
Copywriter (TVC) Dave Smith
Art Director (Digital) Andy Parsons
Copywriter (Digital) Fred Rodwell
Head of Production Erik Verheijen
Agency Producers Erik Verheijen, Javier Perroud, Jaime Tan
Planner Ben Armistead
Communications Planner Richard Oldfield
Group Account Director Kirk Johnsen
Account Director Nick Campion
Account Manager Kerstin Hagg
Studio Artist Philip Cronerud
Project Manager Janna Harrington
Business Affairs Barrie Williams, Justine Young
‘WE ARE FIFA 14’ TVC CREDITS
FILM PRODUCTION
PRODUCTION COMPANY GORGEOUS LONDON
Director Stacy Wall
Director of Photography Ben Seresin
Producer Ben Link
EDITING COMPANY
WORK
Editor Ben Jordan
Edit Assistant Ellie McNaughton
AUDIO POST GRAND CENTRAL RECORDING STUDIOS
Sound Designer/Mixer Raja Sehgal
Additional Tracklay Tom Pugh
MUSIC
Title Some Place
Composer Nick Waterhouse
Publisher Shy Guy LLC
Artist Nick Waterhouse
POST PRODUCTION THE MILL
Flame Dan Adams, Neil Davies, Pete Rypstra, Joe Tang, Ilia Mokhtareizadeh, Brad Wood
3D Aidan Gibbons, Dan Moore, Marta Carbonell, Alberto Della Regina, Peter Agg, Michael Hunault, Jessica Soderstrom, Adam Darrah, Joakim Riedinger, Michael O'Donoghue, Liz Mitchell, Sergio Xisto, Scott Bono, Benoit Moranne
Telecine Mick Vincent, Mikey Rossiter
Producer Sophie Hogg
Nuke Alexander Kirichenko
Final Cut Charlotte Carr
Shoot Attend Hitesh Patel
Concept Alex Caldlow, Jimmy Kiddell, Geman Casado
DIGITAL ‘FIFA 14 WORLD TOUR’ CREDITS
AKQA
Executive Creative Director Ivar Eden
Creative Director Rob McIntosh
Senior Creative Ron Engelbert
Senior Designer Steve Wilcox
Designers Joao Tavares, Joao Mestre
Account Director Chris Henderson
Account Manager Claire Knight
Project Manager Jolly Banerjee
Technical Delivery Manager Haralampi Staykov
Senior Creative Developer Ferdi Koomen
Software Engineer Eoin Roberts
QA Manager James Davis
Senior Analyst Anna Hughes
FILM PRODUCTION
PRODUCTION COMPANY 100% HALAL
Director Nils Gerbens
Executive Producers Gijs Determeijer, Gijs Kerbosch
Line Producer Poeiwah Cheung
EDITING COMPANY THE GENTLEMEN CLUB/MAGNESS ANIMATION
Editors Will Judge, Justin Magness
AUDIO POST WAVE AMSTERDAM
Producer Ben Tomlin
Sound engineers Alex Nicholls-Lee, Randall MacDonald
POST PRODUCTION & VFX MPC LONDON
Director Tim Philips
Producers Jamie Loudon
Colourist Matt Osborne
Lead VFX artist Jim Spratling
Matte painter Callum Strachan
AFX animation James Brocklebank, Timo Lenton
Nuke artists Mike Simmons, Lisa Ryan
Smoke artist Cynthia Lee
DIGITAL PRODUCTION
Senior Producer AKQA Film Elin Tiberg
Photographer Finn Taylor
Photographers Assistant Arash Fatehi
Digital Operator Nick Pearce
Retoucher Sipke Visser